Founded by mother-daughter duo Yuki and Yuriko Oshima, OWA YURIKA offers a fresh perspective on childrenswear. Inspired by the birth of their daughter and granddaughter Honor Yurika, Yuki and Yuriko decided to create something different. Establishing the London-based brand in 2015, they sought to bring together London’s cutting-edge design aesthetic with high-quality Japanese manufacturing, luxury textiles and meticulous attention to detail.The result is a playful yet elevated childrenswear brand with character and charm. The ethos behind OWA YURIKA is to teach the next generation to prioritise quality in all things. With well-made clothes they’ll cherish, the founders hope they’ll do just that.