The Simonetta kidswear company, one of the most famous names in the world of children's clothing, has won a prestigious license. The Maison Elie Saab has chosen it to launch its first junior clothing collection on the market, which will be presented at Pitti Bimbo, in Florence. Simonetta will manage the worldwide production and distribution of the Elie Saab Junior collection, starting from Fall Winter 2020-21. "Since 1982, the year of its birth, Elie Saab has developed and evolved from a Maison of haute couture into a lifestyle brand, constantly offering an experience of our universe through each of its product categories (ready-to-wear, wedding dresses, accessories, eyewear, perfumes and recently a Maison line). The launch of kidswear, for girls aged 4 to 14, is a fundamental step towards the broader vision we are working on"; said Mr. Elie Saab. Luxury, tradition, style and sophistication: the fundamental pillars of the collection of dresses, which combine lace and silk, flounced shoulders and puffed sleeves complete the looks to make girls feel like princesses.