Give new life to clothing through the process of upcycling. This is the ambitious goal with which Andrea Rosso founded MYAR, a clothing brand that wants to send a strong signal. Children in the MYAR kids line are the spokesmen of a message for adults: a message of respect and gratitude towards Mother Nature.

The capsule consists of 20 deadstock t-shirts, each one different.

Born from the synergy between MYAR and CoccoleBimbi, the project combines the creativity of Cesare Morisco, art director of CoccoleBimbi, and the skills of Andrea Rosso, creative director of MYAR.

A concrete help to our planet

Part of the proceeds from the sales will allow new trees to be planted all over the world. Are you ready to do your part?