ONCE UPON A TIME COCCOLE BIMBICoccole Bimbi is not just Coccole Bimbi,
it isn't just a kids' wear shop - even if it sells clothes and accessories for the little ones. It was born in 1989 as a small shop, in Puglia. Later it became the center of a revolutionary experience, which expanded the shopping concept beyond traditional boundaries.
A CONTEMPORARY FAIRYTALEWhen the creative minds behind the concept, were attracted by an old abandoned auto repair shop as they walked through the suburbs near Rutigliano "amazing things could happen" thought the team. Isabella Saponaro, Sabino and Cesare Morisco together built a metropolitan microcosm set up as a concept that talks about fashion mixed with different languages: art, design, happenings.
ABOVE THE LINESCoccole Bimbi is a luxury store for the little ones, away from city center traffic jam: essential as the concrete it's made of, fun as the swings hang from the ceiling and the giant paper-mache animal, multicolored as the red blue stands between who wander looking for the perfect garment, intimate as the warmth of pink room where you'll find the “special collections".
FASHIONShopping at Coccole Bimbi is an experience where everything, even the lines and shapes of the furniture and installations, contribute to guide the costumers through path between brands which already have a strong history in luxury fashion (Fendi, Burberry, Gucci, Ralph Lauren); and younger ones which find their space creating new trends (Joshua Sanders Kidz, Little Marc Jacobs, Kids of Milan by Marcelo Burlon) and which show often to be sensitive in eco-sustainability (Mini Rodini, Bobo Choses, Stella McCartney Kids).
TO LIVE AS A JOURNEYShopping at Coccole Bimbi is a journey where plants, wooden structures and animal shaped sculptures, open passages in the concrete walls to a pop exotic nature that links to an authentic and wild dimension where kids feel free and adults discover themselves.
Thanks to Coccole Bimbi’s continuous scouting and research it’s possible to find in Rutigliano a little bit of America, Asia and North Europe through new ideas and cool high quality contemporary brands.